Voice & Views

Profession
Speaking Engagements & Interviews

Join me on a journey where technology meets real-world impact. With a background in leading digital transformation at companies like EnBW and L’Oréal, I’ve had the privilege of navigating the exciting intersection of tech, marketing, and customer engagement.

This space is where I share my experiences from speaking engagements and interviews, offering insights into the evolving world of no-code VR, leadership in tech:

Speaking Engagements

10-2024
AWE EU – Vienna

I had the pleasure to be on stage at AWE once again to moderate a great talk by my colleague Sara with Jeremy from Nestlé, one of VRdirect’s enterprise clients. They gave great insights on how our AI feature is boosting VR adoption within Nestlé.

10-2023
AWE EU – Vienna

At the AWE Europe, I had the opportunity to lead a group of PR professionals and representatives from major corporates through the product offerings of VRdirect, highlighting some of our notable success stories.

06-2023
AWE US – Santa Clara

I had the privilege of sharing the stage with some of the most brilliant minds in XR to discuss the potential for scaling and deploying XR projects in enterprises.

04-2023
Hannover Messe

I discussed “Opportunities and Challenges for Businesses in the Metaverse” on stage. I explored the benefits for enterprises, such as new customer engagement methods and innovative training methods, as well as the obstacles, including technological barriers and privacy concerns.

06-2022
Adtrader Conference – Berlin

As I transitioned into my new role, I had the opportunity to share the stage with industry experts, discussing how to effectively utilize 1st party data, even in a world without cookies.

04-2022
d3con – Hamburg

At d3con, I had once again the great opportunity to speak about the vital importance of a well-organized and efficiently managed TechStack in digital marketing. My talk highlighted how this key component can dramatically shape the success of digital marketing efforts, drawing from my own industry experiences.

05-2017
Let’s Talk Programmatic – Düsseldorf

A rewarding session organized by Bundesverband Digitale Wirtschaft (BVDW) e.V. in Düsseldorf, focusing on the integration of Programmatic Advertising with video formats. The event covered a range of topics from buying techniques to the nuances of creative perspectives accompanied by some great experts from the digital era.

03-2017
d3con – Hamburg

During the Top Advertiser Panel at d3con, I had the chance to provide a concise summary of my role at L’Oréal, detailing our journey in establishing an in-house digital agency/trading desk. I discussed the key focus areas of this unit and how our efforts contribute to creating tangible business value.

09-2016
ProgrammatiCon – Vienna

Had a fantastic time joining panelists from REWE and T-Mobile to discuss a decade of Programmatic Advertising. I particularly focused on the significance of extracting insights from consumer signals and the critical shift towards personalized advertising.

Interviews & Podcasts

06-2023
Glückspaare Podcast

It was a pleasure speaking with Karo about how to balance business and family in times of commuting and working from home.

04-2021
Adzine Magazin

Programmatic Strategies for the Cookiepocalypse: Not Chaos, But Uncertainty
In the Adzine webinar recap, I explored with peers from Vodafone and Gucci the issues and challenges associated with the disappearance of third-party cookies.

09-2020
Marketing Tech Monitor

In the marketing tech monitor report, I had the opportunity to emphasize the importance of a solid and in-house operated marketing tech stack.

05-2020
Marketing Transformation Podcast

I had the please to discuss digital transformation, programmatic advertising, and the hybrid of in-housing marketing processes in the energy sector with Erik.

12-2019
HORIZONT

What can advertisers expect when they sign the BVDW Code of Conduct for Programmatic Advertising? So far, this is primarily understood at EnBW. As the Head of Digital Marketing, I explained why this issue was so crucial for us at this time.

02-2017
OnlineMarketing.de

In my role as Programmatic Lead DACH at L’ORÉAL, I discussed in the interview how Programmatic Advertising is influencing the operations at the cosmetics giant.